CAREER IN HOSPITALITY SECTOR

If you love to look after people, bring a smile to their faces, cook them a nice dish, and give them an experience to remember, then the hospitality industry is the place for you. Today, hospitality education is a coveted career and the National Council receives four times more applications than its fixed intake. India has nearly 150 institutes in the approved category, both in the government and private sector. And there are 25 craft-level institutes, which impart short courses. Hospitality institutes produce 14,000 graduates, of which 4,000 are diploma and certificate holders. So, 18,000 trained professional’s are produced every year, 22 percent at the skills level and 78 per cent at graduate level. A survey by the Ministry of Tourism indicates that there is a demand for 2.03 lakh trained hospitality professionals every year of which 66 percent is at skill level, and 34per cent at managerial level.

 The hospitality sector is essentially divided into four broad functions: Food Production, where food is designed and created, Food & Beverage Service (F&B), where the guests needs are looked after in a restaurant or in an office cafeteria, Front Office, that welcomes a guest and tries to make the stay as hassle-free as possible and Accommodation Management, where the staff sees that you feel at home in your room. In fact, the wellness industry that includes spa and fitness is becoming a popular service in hospitality. Food production, where chefs work in smoky, steamy rooms was ones a big attraction for many young people wanting to join the industry. But now young people prefer front office job and F & B service to food production.

 While hotel management institutes prepare students for a managerial role, the industry wants to hire them as waiters, to begin with. While the industry needs people with managerial qualities, it’s only after a few years that young graduates can step into that role. “People have to walk in with the right attitude. No job is big or small. Period. You must have a positive outlook, always, “You have to anticipate the needs of your guests and how else can you do that if you do not love your work? You cannot fast-track in this line of work. The only way to do it is by working hard and being very good in your work: that comes with years of hard work,”. The work pressure is high and there are occasions when you may be shouted at by a senior. “Either you look at it as a punishment or an opportunity to learn,”. The same people who shout at you are the ones who reward you as well. This is no ordinary industry. You have to be motivated, passionate and energetic and it has to come from the heart.

OPPORTUNITIES

 There are jobs available on land, at sea and in the air. You could work at hotels, organizations such as Mind Tree, Maruti Suzuki, in hospitals, the retail industry, defense establishments, banks and even the insurance sector. Within the hotel industry, there are options of joining HR or sales and marketing. In fact, hospitality is an indispensable function in every sector. Also, there’s a demand for outsourcing managers as most corporate and hospitals outsource their support services and needs a person with management skills and a good understanding of the hospitality industry to manage Food Production, F & B, Front Office and Housekeeping.

 Once in the industry, you could be shaking hands with Rahul Gandhi or taking pictures with Sachin Tendulkar and Katrina Kaif, but don’t forget here’s work to be done too. Many come here thinking that it’s glamorous job.  No other industry offers such refund working environment and dignity. Hospitality is not a job, it’s a life style. So, in addition to an over view of how and where to study we will give you an insight to international exposure.

ADMINISION INFO

 The admission to the programme is done through the Joint Entrance Examination (JEE). Candidates can get admission in 21 Central Institutes of Hotel Management, eight State Government Institutes of Hotel Management, 12 private institute of  Hotel Management  affiliated with the National Council of Hotel Management and Catering Technology and five Food Craft Institutes located in different parts of the country. There are approximately 6,000 seats combined in all these institutes for admission to BSc Hospitality and Hotel Administration programme. In all, there are 41 institutes in the country that are affiliated with the National Council of Hotel Management and Catering Technology.

 

ELIGIBILITY CRITERIA

• Pass in 10+2 or equivalent examination with English as a subject. Those who are appearing for class 12 exams can also apply.
• Also a candidate should not be more than 22 years of age (25 years for SC/ST) as on July,1, 2010.
• Selection for PG programmes is merit based.

TENTATIVE DATES

• Date of Entrance Examination: May 2nd week.
• Availability of Application Forms: February 3rd week.
• Last Date for receipt of completed application forms: April 2nd week.
• Declaration of Results: June 1st week.

Please note that the dates are only tentative and are not final.

EXAM PATTERN

 The paper will be of 3 hour’s duration consisting of multiple choice questions divided in the following sections:
• Numerical Ability and Scientific Aptitude-30 questions.
• Reasoning and Logical Deduction-30 questions.
• GK & Current Affairs-30 questions
• English Language-80 questions
• Aptitude for Service Sector-30 questions.

There will be negative marking up to ½ marks for all the sections except Aptitude for Service Sector.

HOSPITALITY EDUCATION AROUND THE WORLD.
 Countries like Switzerland are traditionally renowned for their topnotch hospitality programes. With approximately. 5,600 hotels and more than 35 million guest every year, it has ensured quality schools, here. The Swiss Hotel Schools Association (ASEH), a major body, ensures high standards of professionalism in the hotel schools, “The Swiss have a long tradition of innovation and skill based training and this has resulted in the alumni reaching successful positions internationally. Internship-model schools, is another traditions, which allows a student to work and learn, alongside. For instance, the Cornell University campus houses the The Statler Hotel & JW Willard Mariott Executive Education Center. Hence, it’s like a “laboratory for students on campus which offers state-of-the-art equipment and a real-life hotel to practice their skills”. Gilion Institute of Higher Education in Switzerland also has a very strong internship model.

When choosing a programme, especially at the graduate level, explore if the institute offers internships. For instance, the Les Roches, International School of Hotel Management in Switzerland requires students to do their internships in the second, fourth and sixth semesters of the eight-semester programme, and students intern with world-class hotels such as The Ritz-Carlton, Four Seasons and Shangri-La. Some institutes offer a job-hunting module, which includes resume writing, interviewing skills and marketing yourself to the industry. For instance, EHL runs an online job platform for alumni with a searchable database of current jobs in the industry. The IMI University Centre, Switzerland, besides offering an online alumni database and careers fairs, also helps with campus recruitments. Also, check for institutional visits to hotels, resorts and learning new languages. Sniff out those perks.

On an average, a graduate programme will cost between eight to 15 lakhs per year, including tuition and boarding in an international institute.

A WORD OF CAUTION
 “Many hospitality management institutions are managed by private providers and not much benchmarking exists in it yet. So, it’s good idea to check with well-established professionals and alumni, and get their opinion before joining a school.

Here is wishing you all the best in your quest.


          PATRICK R BRAGGS

 

     CAP CELL  Co-ordinator & nodal officer 

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